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About Us

What We Do

At Upscale, we challenge the status quo and revolutionize luxury design with art, technology, and personalization

Innovation and artistry are at the forefront of all our products and services. The brands, we take to market, reflect our commitment to beauty, precision, and cutting-edge technology, all from the finest manufacturers in Italy and Germany.

We’re committed to translating your personality into beautiful and functional environments through collaboration between elite interior designers and architects in Vietnam and our innovative design hub in Italy, we give you the home appliances, home technology, and living spaces you dream of.

When you work with us, you are guaranteed high attention to detail, comfort, and innovation. But above all, you can be confident that behind that beautiful front panel, you’ll find superior construction, exceptional performance, and long product life.

Brands We Represent

award winning products


iF Design Award, Discipline Product

German Design Award Winner

An innovative kitchen hood, Pura’s unique technology allows
for air intake from all sides. The Pura’s flexible
construction, using aluminum chassis and glass, allows for
complete customization. Its technology and versatile design
make this product the centerpiece of your kitchen.

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award winning products


ADI Index Award 2020

The Good Design Award 2020

Reward Excellence by Class Editori 2021

An innovative cooking element that has revolutionized the
cooking scene. Made of two induction plates and a digital
display that can hang on the wall and be used when needed.
The Ordine’s design is so minimalistic to maintain style and
space in your kitchen. Available in wall or island version.

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award winning products

Magic Mirror TV

JANUS Institut Francais Du Design

Ad Notam’s Magic Mirror is the technology that disrupted the
home entertainment industry. Magic Mirror allows you to have
a TV elegantly blend into your décor with no visible cables
or intrusive TV boxes. Best of all, when turned off, the TV
magically disappears.

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The management team at Upscale is made up of savvy entrepreneurs and industry experts, bringing years of experience to a young company. They develop our culture and work tirelessly to help our partners, clients, and team upscale and succeed.




We commit to bettering people’s lives at every stage, be it by driving meaningful value to our customers, by giving back to our community, or by sharing our knowledge with our partners, team, and colleagues. Bettering lives goes beyond our business mission.


We believe the rate of change inside the company should always reflect what’s outside. We set the highest standards by researching and developing the latest trends to guarantee we’re delivering our community the next great innovation


Your vision is our vision, and your best interest is our top priority for we understand that our business’ success revolves around you. We always put you, our customer first, even before our company’s, and before the team members themselves.


Diversity is more than the sum of our parts. It’s in our DNA, whether through diversity of background, experience, opinions, or views. Through diversity, we build a sustainable business.