At Upscale, we believe in empowering everyone – whether you’re a homeowner, a passionate cook, or a professional designer – with access to innovative and premium kitchen solutions. That’s why we’re thrilled to announce our exclusive partnership with Barazza, a premium Made-in-Italy kitchen appliances and accessories brand.
For over 50 years, Barazza has been a symbol of exceptional craftsmanship, superior stainless steel, and cutting-edge design, bringing unparalleled sophistication and functionality to kitchens around the world. With this partnership, we’re bringing the future of kitchen innovation closer to you, making it easier to transform your culinary space into a masterpiece.
Founded in 1968, Barazza has been a pioneer in redefining kitchen spaces with its premium kitchen appliances and accessories. From ovens and hobs to sinks and carefully designed accessories, every product reflects the brand’s unwavering commitment to functionality, elegance, and innovation. Crafted using superior stainless steel, Barazza’s solutions are celebrated for their durability, luxurious aesthetics, and effortless maintenance. Every detail—from the precision of their finishes to the seamless integration of bold, contemporary design—is thoughtfully created to bring personality and value to modern kitchens.
Barazza’s innovative designs empower you to create a kitchen that blends style, functionality, and timeless appeal.
This collaboration goes beyond simply introducing products—it represents Upscale’s commitment to providing high-quality, truly innovative kitchen appliances that stand out in design and performance. Barazza’s meticulously crafted offerings are designed to enhance modern living, creating kitchen spaces that users will not only enjoy but also cherish as an integral part of their homes. Through this partnership, Upscale and Barazza deliver appliances that combine sophistication, functionality, and lasting appeal, ensuring a transformative kitchen experience for Vietnamese households.
Sami Bou Antoun, Director of Upscale, shared: “At Upscale, our mission is to bring the finest Italian craftsmanship and innovation to the Vietnamese kitchen market. Barazza’s kitchen appliances, crafted with precision and superior materials, are designed not only to be loved but to stand the test of time. We are honored to be Barazza’s exclusive distributor in Vietnam, offering our customers access to world-class kitchen solutions that elevate both functionality and style. This partnership reflects our commitment to enhancing modern living through sophisticated, high-quality appliances that transform everyday moments into exceptional experiences.”
Experience the elegance and innovation of Barazza at Upscale’s Experience Center in Metropole, Thủ Thiêm. Here, premium kitchen appliances meet the timeless craftsmanship of Italian design. From ovens and coffee machines to hobs, cooker hoods, sinks, and accessories, each product showcases a seamless blend of refined design, advanced technology, and superior quality.
Barazza goes beyond functionality, delivering a transformative cooking experience—one that inspires creativity, enhances culinary moments, and brings a sense of beauty and effortless usability to your kitchen.
Visit Upscale to explore Barazza’s innovative collection and discover kitchen solutions that combine sophistication, practicality, and lasting appeal. Let our team help you redefine your kitchen with appliances designed to elevate everyday living.
Ready to embark on your extraordinary culinary journey? Book your personalized appointment with our expert consultants and explore the Upscale Customer Experience Zone. Schedule your appointment and let us craft the kitchen of your dreams.
Book your personalized appointment with our expert consultants and explore the Upscale Customer Experience Zone. Schedule your appointment and let us craft the kitchen of your dreams.
